It’s a bit bittersweet to be writing my last blog post for the course and hard to believe Digital Content Strategies is wrapping up this week. With everything this course covered, it feels as though much more than just 8 weeks have passed. I can say with confidence, however, that I know a lot more Read more

Less than a week remains of Digital Content Strategies. In the second to last Module (Module 7 or M7) of the course, we discuss designing content strategies for the future, with a focus on SWOT analyses. What did you read or watch that surprised, delighted or disappointed you? Why? I enjoyed this week’s video lecture, Read more

Less than two weeks are left of Digital Content Strategies and the weekslong client content audit/report is complete. The lectures in these last two weeks (Module 5 and 6) have covered defining a content gap as well as introducing tactics and strategies for improving content operations. What did you read or watch that surprised, delighted Read more

Practically halfway through Digital Content Strategies! It feels like this course just started, but simultaneously, we have covered a lot so far. This week’s module (Module 4 or M4) and related reading material focused on reusing content. What did you read or watch that surprised, delighted or disappointed you? Why? I think I resonated with Read more

Officially a quarter of the way through Digital Content Strategies. After project planning and management, this week focuses on assessing content and determining metrics. What did you read or watch that surprised, delighted or disappointed you? Why? The focus of Module 3 (M3) is content assessment and establishing quantitative and qualitative measures based on our Read more